Tuesday, August 2, 2005

Badge Engineering




    We all know that GM is the king of badge engineering. But even back in the '80's with all the Buick/Olds/Chev clones parading around, I have yet to see something this balantly cheap. And GM has done so good with it's badge engineering as of late. I mean - they actually have different bodywork. Usually.

    This is not the case. At first you may think, "Hey - an Isuzu Rodeo isn't that bad." Well, it isn't. But this is an Australian version of the Rodeo, rebadged as a Holden Frontera. Still it's not all that bad. But look at the grille. Are you telling me they couldn't afford an NEW GRILLE?!? You can see the freaking rectangular box where the Isuzu logo usually goes!! How cheap can you possibly be?? For those that may argue "my American Rodeo has a different grille" well it does - they used basically the same front end setup as on the Amigo - the American 2-door convertable Rodeo.

    If that's not bad enough, the unfortunetly named Holden Jackaroo (isn't that the name of that stupid jackrabbit muppet thing on America's Funniest Home Videos?) has a similar afflication. PS: Although the license plate says Monterey, it's a trim package on the Jackaroo.

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