I understand the historical significance of Audi racecars. But this concept is a "case-in-point" about why retro is not necessarily a good thing.
Those old polished aluminum racers looked cool, and of course had their signature grille flanking the front. However, the grille looked good as the car was basically tube shaped and the grille took up the whole front of the car. On the Rosemeyer, it's stuck in the centre looking small and useless. And fugly. It looks like it sucked a lemon. And it doesn't help that the headlights arc down toward the edge of the body, making the car look sad to be alive. This concept really could have been much, much better. I mean - look at the Audi Avus.
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