The Kia Amati seems to have aimed at several targets at one time and of course missed them all. It's fugliness is mainly centred about it's front end. It's trying to be a Mercedes E-Classe and a 300C at the same time (strangely, the 300C was not out at the time it was concieved - but it really doesn't look like a Rolls or a Bentley). In other words, it's aiming at a high end luxury look. But it fails mainly due to it's relatively high body, tall/vertical grille and tiny wheels.
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