PEUGEOT SAYS: Due to reach South African shores early next year, the 3008 has been awarded the Auto Europa 2010 award in Florence.
The brainchild of the Uiga (“Unione Italiana dei Giornalisti dell’Automobile” - an association of more than 200 automotive journalists), the award is presented annually to one new model launched on to the Italian market between 1st September of the previous year and 31 August of the current year.
The 3008 emerged as the winner out of the 19 candidates in competition for the 2010 title.
Strong points acclaimed by the jury include the originality of the 3008 concept, the high level of technology, style and aerodynamics, the quality of vehicle, performance in terms of fuel consumption/emissions, safety, equipment, modularity and value for money.
This is the first time the Auto Europa award has been presented to a crossover vehicle. According to the president of the Uiga, it represents, “recognition of a model that expresses change both in terms of its style and the new expectations it caters for”.
The commercial success of the Peugeot 3008, produced in Sochaux (France), confirms the interest and excitement that it generated before it was launched internationally in April this year. By mid-October, even before going on sale on the UK market (end of October), more than 40,000 orders had been placed in continental Europe, for a full-year target in terms of total sales of 90,000 units.
It is the second time that Peugeot has received the Auto Europa title, with 207 winning the award in 2007.
The brainchild of the Uiga (“Unione Italiana dei Giornalisti dell’Automobile” - an association of more than 200 automotive journalists), the award is presented annually to one new model launched on to the Italian market between 1st September of the previous year and 31 August of the current year.
The 3008 emerged as the winner out of the 19 candidates in competition for the 2010 title.
Strong points acclaimed by the jury include the originality of the 3008 concept, the high level of technology, style and aerodynamics, the quality of vehicle, performance in terms of fuel consumption/emissions, safety, equipment, modularity and value for money.
This is the first time the Auto Europa award has been presented to a crossover vehicle. According to the president of the Uiga, it represents, “recognition of a model that expresses change both in terms of its style and the new expectations it caters for”.
The commercial success of the Peugeot 3008, produced in Sochaux (France), confirms the interest and excitement that it generated before it was launched internationally in April this year. By mid-October, even before going on sale on the UK market (end of October), more than 40,000 orders had been placed in continental Europe, for a full-year target in terms of total sales of 90,000 units.
It is the second time that Peugeot has received the Auto Europa title, with 207 winning the award in 2007.
No comments:
Post a Comment