The June 2010 NAAMSA new vehicle sales results reflect the slow conditions of the market as, as many analysts predicted, soccer fever gripped the nation with the kick-off of the month-long international festival which is the Soccer World Cup tournament.
Despite this compelling disruption, the total vehicle market did continue steady if somewhat tempered growth as it expanded by a further 2.47% over May sales results, while the Year-To-Date (YTD) growth held steady at 17.96% compared to 2009 figures, according to the NAAMSA new vehicle statistics. The total passenger vehicle market for June 2010 grew by 4.69% to 21 761 compared to May sales of 20 786. These sales are still 14.36% up on the performance of the industry in June 2009, so the market continues its steady recovery albeit at a bit of a languid pace this month.
Nissan South Africa (NSA) reported strong YTD growth comfortably eclipsing the performance of the market as a whole. By the end of June 2010, the company showed YTD domestic sales volumes were up 29.65% compared to this time last year, which represented a healthy market share gain of 0.75% over the reported period. Although the passenger vehicle market appears to have been hardest hit by Soccer Fever, the company has nevertheless managed to post 12.34% YTD growth in sales in this segment alone.
This manufacturer was also pleased to note the strongest resurgence in sales coming largely from its dealer network, indicating that customers were the people of South Africa, buying vehicles on the ground at their local Nissan showrooms this month. For the period January to June 2010 Nissan dealers sales grew by 32.33% compared to the same time last year with the industry growing 21.43%., showing great commitment to the brand from its national dealer network.
STORY BY NISSAN
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