The Renault Sandero 1.4 Authentique has been independently named South Africa’s most affordable car in the 2010 Kinsey Report. Now in its 20th year, the annual survey carries considerable clout in the South African automotive sector and is regarded as the country’s definitive parts pricing survey.
In the highly contested under R120 000 entry level passenger car category, the locally manufactured Sandero 1.4 Authentique hatchback was pitted against eight competitor models and proven to be well ahead on parts pricing. With the cost of three comprehensive baskets of consumable and replacement parts combined and calculated as a percentage of Sandero’s selling price, the sturdy and stylish hatchback romped home at a modest and acceptable 29.15% - a particularly positive performance when compared to the vehicle whose overall parts basket totalled 50.14% of its price.
“It is our policy to endeavour to ensure that Renault’s parts pricing strategy remains as transparent as our vehicles’ selling prices and these results clearly show that a vehicle cannot be judged on price tag alone,” says Tim Marriott, Vice President of Quality and Service at Renault South Africa. “Fair and affordable cost of ownership is key and fundamental to the long-term satisfaction of our customers.”
Launched in March 2009, local production of the Sandero model line-up marked Renault’s return to local manufacture for the first time in over three decades.
STORY BY RENAULT
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