AUDI SMILING ALL THE WAY TO BANK

The Audi Group has concluded the 2010 fiscal year with a record result. “The operating profit of €3.34 billion (R31.9 billion) shows how profitable Audi is. We are growing not only in China, but in many regions around the world. The Audi brand has outpaced the growth of the overall market, especially in the United States,” said Rupert Stadler, Chairman of the Board of Management of Audi AG. “We’ve started the year off well and we’re targeting more than 1.2 million deliveries to customers for the total year,” Stadler said.
 

For Audi, 2010 was the best year for sales in the Company’s history. Deliveries of Audi brand automobiles on worldwide markets rose last year by 15% to 1 092 411. Revenue rose during the 2010 financial year by a disproportionately high rate to €35 441 million – an increase of 18.8%.

The Audi Group significantly increased its operating profit by 108.2% to €3.34 billion. The profit before tax, at €3.634 billion was 88.5% above that of the previous year. Profit after tax rose by 95.2% to €2.630 billion. The Company increased its operating return on sales to 9.4%.

Return on investment also reached a new peak, at 24.7%. The successful performance of the Audi Group was particularly due to a multitude of new product launches in the past year: the new models range, among others, from the flagship A8 to the A7 Sportback and the Audi A1 – the first Audi premium car in the subcompact segment.



“These new record levels for all key financial indicators underscore the high competitiveness of the Audi brand,” said Axel Strotbek, Board Member for Finance and Organisation at Audi AG.

“But we also continue to face major challenges such as the growing volatility of the most important currencies and increasing fluctuation in raw materials prices. We are safeguarded, however. For this reason, the Audi Group is well equipped to build upon the success of 2010,” Strotbek said.