While Lexus led USpremium car sales for the past 10years in a row, the Germans have finally caught up, and overtaken it. BMW brand sales so far in 2011 tally to 177 679, closely tracked by Daimler with 170 058 units, rounded off by Lexus in third with 135 647cars sold since January.
For the month of September, BMW pushed out 21 750 cars off the showroom floors. That’soff the back of a hot-selling current X3which found 1 853 homes last month. That’scompared to the paltry 146 it sold in September 2010 while running out the oldmodel.
Meanwhile, the other significant players in the premiumsegment, namely are Audi, Cadillac, Infinitiand Jaguar/ Land Rover where nowhere to be found. Audi sold only 9 725 vehicles in the US last month, Cadillacmanaged 12 741 units, Infiniti(owned by Nissan) did 8 479 and Jaguar managed only 1111 compared to Land Rover’s2 740.
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