We’ve all seen and heard about them - celebrities that represent various brands, and we’ve questioned how the affiliation between certain ambassadors and the brand they represent came about.
Citroën has come up with an innovative and exciting facebook application where the member can vote for a celebrity which he thinks should represent the innovative brand.
Citroën has come up with an innovative and exciting facebook application where the member can vote for a celebrity which he thinks should represent the innovative brand.
This is how it works: The profiles of 8 potential ambassadors have been placed on Citroën’s facebook page. These are young, experienced achievers in the entertainment industry, including TV, music, radio and sport. Voters will be asked to match each celebrity with a Citroën vehicle based on their profiles.
This highly interactive process, a local industry first, will see the Celebrity with the most facebook votes become the next ambassador and of course drive the vehicle of their choice. Voters will also go into a draw in which the ultimate prize is a day spent with the winner! and there are plenty more amazing spot prizes to snatch.
On the other hand, in the true spirit of an election, the celebrities themselves are encouraged to drum up potential voters to support them in obtaining this much sort after prize.
The chosen celebrity will sip on massive exposure. He or she will be photographed arriving at selected functions, attending high profile events and generally enjoying a chic lifestyle in their stylish new Citroën.
Citroën has one of the freshest and most exciting model line-ups on the market today, some of which have already won major international awards. Just this April the sporty performance-geared Citroën DS3 took home another coveted and internationally-acclaimed award by winning the 2011 Women’s World Car of the Year
So go ahead,visit the Citroën FaceBook page and place your vote.
[THE CELEBRITIES]
AKA
AKA’s hit single ‘VictoryLap’ has so far garnered a staggering over 24000 views on You Tube. The voice over artist/ music producer was named MTV Base New Artist of the month for December 2010.
Azania Ndoro
MetroFM presenter Azania has captured listeners since 2001.Later she became the first woman to host a breakfast show on a major commercial radio station in Mzansi. She now presents the very popular 9-12am Mid-morning show.
Hip Hop Pantsula “HHP”
Multi-platinum recording artist, TV presenter, award winner, lyricist and rapper HHP’s list of achievements keeps growing. This hip-hop artist has had so much success in SA that he’s shared the stage with acts like Snoop Dogg and Jamie Cullum, and has performed at the World Cup 2010 opening ceremony.
DJ Lea
As one of SA’s top female DJs, Lady Lea has been spinning decks since the tender age of 14, and now successfully runs her own record label named Beat Boutique. Under this label she has released the highly successful Divas on Decks album range, which features up and coming female DJs from South Africa and gives them the exposure the need.
LoyisoBala
LoyisoBala was trained at the prestigious Drakensberg Boys Choir, and went on to release his first solo CD “Wine Woman and Song” in 2003, after featuring in the TKZee Family CD. These and follow-up CDs solidified Loyiso’s reputation as South Africa’s king of R&B. He has won numerous awards over the last few years and has had performances alongside acts like Alicia Keys, Shakira, the Black Eyed Peas and John Legend.
Minenhle“Minnie” Dlamini
Live co-presenter Minenhle Dlamini is a Durban born young lady with a lot of spunk and zest for life. A simple girl that loves people, a good time and embraces humility. She went to school in Durban and moved to UCT to obtain a degree in Politics, Philosophy and Economics, which did not materialise as she had to leave Cape Town when she won the Live Presenter Search competition.
Sifiso ‘Skizo’ Nhlapo
Gaining three South African championship titles and a second place in last year’s Elite Men 20-inch World Championships has cemented Soweto-born Skizo’s reputation as one of the best BMX bikers in the world. In 2008, he was taken to a global level, which lead to him also winning a wildcard entry as South Africa’s only BMX representative in the Beijing Olympics.
Lulo Café
Lulo Café’s journey started back in 2003 when he created a live on air mix in Bloemfontein that resulted in a birth of a DJ whose mind is set on telling a story behind the decks. His sets vary from downtempo lounge music to funky selections, this has seen him featuring at infamous clubs and travelling around the country and neighbouring countries.
[THE CARS]
DS3
An instant icon, the DS3 already seems destined for legendary status. Creating a class of its own that is fresh, original and technologically advanced, the driving experience is truly like no other, with innovation just about everywhere you look. The CitroënDS3 is a clear expression and celebration of CrèativeTechnologie. Features include a Gear Efficiency Indicator, sport suspension and an auxiliary music player socket.
C5
Quietly sophisticated, C5 redefines comfort, aesthetics, performance and protection. It comes with two new engines, including an efficient 2.0 HDi turbo diesel. With interior comforts like heated seats in some models, Bluetooth and USB connectivity, the C5 is the ultimate urban vehicle that has the style and power to get your heart racing, with the control and technology to keep your mind at ease.
C4
The new C4 is strong on style and its robust design provides masses of usable space: it’s effortlessly practical in every sense of the word. A combination of responsive handling, precise steering, ride comfort and intelligently placed controls enhance every trip. The new C4’s striking
exterior is assertive, elegant and compact, making it everything you might need. Standard features include a trip computer, CD/radio combo and front seats with a massage function in some models.
C1
Small where it matters, big where it counts. The new C1 is designed to be the ultimate urban vehicle, with attributes such as air conditioning, height adjustable steering wheel and a radio/ CD player. Made for easy maneuverability and dealing with tight spaces, while not compromising with comfort. Stylish, safe and economical, the C1 is a true city vehicle.
C3
A journey for your senses. The new C3 offers you driving satisfaction with the ultimate in new technology, giving you everything you need exactly where you need it to be. The new Citroën C3 is sleek and stylish on the outside and light and spacious on the inside, offering you a Zenith Windscreen that gives great all-round visibility and brightness. Other sweet features are the scented air freshener and on-board trip computer indicating fuel consumption etc.
C3 Picasso
The C3 Picasso is a box full of curves and fun. It was made for space and visibility. Experience it to the full with the panoramic windscreen. With adjustable and foldable seats, the storage capacity has seemingly endless capabilities. Efficient, economical and enjoyable. Everything you need in one car, including ABS, cruise control with speed limiter, automatic wipers and steering controls for the music.
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