1943 Jeep Willys MB

With modifications and improvements have been Willys Quad MA, and later the MB. But the army, and the world came to know as the Jeep ®.



Some have argued that the name comes from the slurring of the letters "GP" military acronym for "General Purpose". Others say that the vehicle was named after a popular character named "Eugene the Jeep" in the Popeye cartoon. Whatever its origin, the name entered the American lexicon, and for a while, almost like a generic title for off-road vehicle was used, while the Jeep became an icon of the war.



The Willys MA had a shifter on the steering column, just cut side of the body, two circular instrument clusters on the dashboard, and a hand brake on the left side. Willys struggled to reduce the weight of the specification of the new army 2160 pounds. Items removed from Massachusetts to achieve this were presented on the next generation of MB resulting in a final weight of only about 400 lbs. specifications.

Willys-Overland would build more than 368 000 vehicles, and Ford, under license, about 277 000 of the U.S. Army. Robust and reliable olive-gray vehicle would be forever known to contribute to winning World War II.

Marks the Willys "Jeep" name after the war and planned to turn the vehicle into an all-terrain utility vehicle on the farm - the civilian Jeep Universal. One of the slogans of Willys "at the time was" the sun never sets on the Mighty Jeep, "and the company is to ensure Willys recognized worldwide as the creator of the vehicle.