Thursday, July 28, 2011

BMW INVADES COCKPITS WITH HEADPHONE DESIGN

    A pilot’s headset needs to combine high functionality with a well-thought-out design, as it is a key contributor to the safety of the pilot and passengers. Audio specialist Sennheiser therefore collaborated with DesignworksUSA, a design consultancy and subsidiary of the BMW Group to develop their new S1 Digital general aviation headset which will launch at AirVenture 2011 in Oshkosh on July 25th.


    “Safety, excellent speech intelligibility and comfort for fatigue-free listening were our top priorities,” explains Jörg Buchberger, Sennheiser Business Segment Manager Aviation. “We had a lot of completely new ideas for the headset which we wanted to implement together with an experienced partner. We found the perfect one in BMW Group DesignworksUSA.” 

    DesignworksUSA specializes in providing strategic design solutions and creative consulting services to partners across diverse industries ranging from consumer electronics, medical devices and transportation to sustainability consulting. The company´s projects in the aviation industry span from commercial airlines to business jets.

    “We are designing entire cabin solutions as well as cockpits and equipment which provide an excellent backdrop of knowledge and expertise that also translated into the functional and aesthetic expressions of the S1 Digital headset,” said Laurenz Schaffer, President BMW Group DesignworksUSA. 

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