Monday, February 7, 2011

ALL-NEW 2011 JEEP GRAND CHEROKEE LAUNCHED IN SA





    Jeep South Africa has launched the all-new Jeep Grand Cherokee to the domestic market. The car is not a facelift but a completely new vehicle from the ground-up. It competes against cars like the Audi Q7, BMW X5, Land Rover Discovery 4, Porsche Cayenne, Volvo XC 90 and Volkswagen Touareg.


    “Nearly two decades ago, Jeep invented the premium sport-utility vehicle (SUV) segment with the introduction of the Jeep Grand Cherokee. More than 4 million sales later, Jeep improves the formula and hits the sweet spot of Jeep 4x4 capability and on-road refinement with the all-new 2011 Jeep Grand Cherokee.  The Grand Cherokee was launched in 1996 into the South African Market during which time it has achieved significant market penetration and defined the local SUV Market.  It represents the culmination of 70 years of Jeep heritage” Guy Franken – Head of Marketing and Corporate Affairs, Chrysler South Africa.   

    Franken continues, “With the all-new 2011 Grand Cherokee, Jeep has created the benchmark, premium SUV. Unique innovations such as our new Quadra-Lift air suspension system and Selec-Terrain traction control systems separate Jeep from the crowd locally and take the new Grand Cherokee to the next level of 4x4 capability. The new generation of the iconic Jeep Grand Cherokee delivers the perfect blend of on-road refinement, superb craftsmanship, world-class design, improved fuel economy, innovative features and legendary, real-world capability now available in Southern Africa.”

    The all-new Jeep Grand Cherokee delivers premium on-road performance while maintaining the Jeep brand’s legendary four-wheel-drive, torque-on-demand two-speed transfer case and towing capability. It also offers improved fuel economy and a world-class interior cabin. 

    The all-new Quadra-Lift air suspension system delivers legendary Jeep off-road capability along with the new Selec-Terrain system that allows the driver to choose the drive system that best matches on- or off-road driving conditions. New front and rear independent suspension systems deliver premium on-road handling and comfort. 

    This is Chrysler Jeep SA’s first car since the split of the company’s marriage to Daimler. Later this year we should be able to see the new 300 sedan which replaces the gangsta-style 300 C.

    Jeep Grand Cherokee pricing
    Jeep Grand Cherokee 3.6 Ltd (R531 990)
    Jeep Grand Cherokee 3.6L Overland (R581 990)
    Jeep Grand Cherokee 5.7 HEMI Overland (R637 990)

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