PSA Peugeot Citroën has decided to enter the Indian market through an industrial and commercial settlement.
The Group will produce vehicles under the Peugeot brand and more specifically, in a first step, a mid-sized sedan car. The future production site's location is currently under evaluation.
The Group will produce vehicles under the Peugeot brand and more specifically, in a first step, a mid-sized sedan car. The future production site's location is currently under evaluation.
The project team is based in Mumbai. Dr Rajesh Nellore, Managing Director India, is leading the Group’s activities in India under the management of Grégoire Olivier, Member of the managing Board and EVP of Asia area.
“India is a key market and this new implantation reflects our ambition to become a global player. As we do in China, Latin America and Russia, we will offer Indian customers vehicles adapted to their needs” said Philippe Varin, CEO of PSA Peugeot Citroën.
The Group has three strategic ambitions: become more global, be a step ahead in services and products and reinforce its operational efficiency. Its objective is to reach a share of 50% of its sales outside Europe by 2015, compared to 39% in 2010.
STORY BY PEUGEOT
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