New head of designat Toyota Motor Corporation AkihiroNagaya, has vowed to tackle his company’s “boring” design reputationhead-on. The 50 year old, also known as Dezi,admits Toyota hasn’t quite lived up to its sales status in the design department, having chosen themiddle-to-mediocre ground when it comes to styling.
No more. In Dezi and CEO Akio Toyoda san, Toyota has found a pair of new dancing shoes andis aiming at waltzing right pastrecent shooting stars in the game, namelyKia and Hyundai. Indeed even the Lexus brand has been out of the design loop for years, choosing to berather conservative thancontroversial.
With Toyoda san promising more sporty, fun-to-drive and powerful models, Dezi’s vision shouldbe the cherry that returns Toyota to the sweet top of both the sales anddesirability mountains. Possibly the first of these cars was the Lexus LFA. Soon the new Lexus GS willfollow, and then the Toyota FT-86. Bythe year 2015 a very fresh new look would have swept into those stiff corridorsat Toyota City.
No comments:
Post a Comment